could automate a days work...
new orders receipts all done through the magic of an
commercial online shopping cart.
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Overview. Banzai Hobby www.banzaihobby.com are a Japan Based Hobby Store supplying the World with the biggest Hobby brands available. With over 40,000 products, Banzai Hobby is one of the largest Hobby Retailers on the Internet today.
INTELLIGENT CONVERSION PATHS The conversion path is the path consumers take when completing a sale. By employing intelligent technologies known as JQuery, Eazyshop were able to reduce cart abandonment, and enhance the conversion path. JQuery allowed us to load internal pages on top of the main purchasing area. This allowed usto keep customer's in target pages since A: They're not required to leave or enter a new page to view cart contents, and B: They can login over top of target areas thus eliminating the need to leave target pages or key sales areas within the site. JQUERY INTELLIGENT LOGIN SCRIPTS JQUERY technologies were used to load the customer login page without requiring the customer to leave the target "purchasing" area. This ensured a more intuitive conversion path since it eliminates traditional approaches that require the customer to leave target areas in order to login. This provided huge advances from a usability perspective resulting in an enhanced conversion path. Take a look at the screen shot below. It shows the Login window loading seamlessly over any page.
AJAX INTELLIGENT BUTTON + LOGIN DETECTION The aim of this script is to reduce cart abandonment. The term cart abandonment is used to describe a customer that leaves a site before completing the sale. The Jquery intelligent button script lets the customer know that an item has been added "almost instantaneously" without the customer needing to leave the page to see what they have inside their shopping basket. Further to this, immediately after the customer clicks ADD TO CART our script changes the button to PROCEED TO CHECKOUT. What benefits does this technology offer? The customer immediately realises the benefit of this script through ease of navigation towards the conversion area "the checkout / order pages". The site owners realise the benefits through increased conversion rates. The screen shot below shows the ADD TO CART button before it is clicked.
The screen shot below shows the ADD TO CART button AFTER it is clicked.
The screen shot below shows the PROCEED TO CHECKOUT button AFTER it is clicked. You will note that the script has detected an inactive user session meaning the customer has not logged in. It prompts the customer to login over the existing product page "without leaving the page".
PRODUCT BUNDLES With over 40,000 products it was important for Banzai to have creative ways of displaying products as specials "outside of the traditional method". Bundling allows Banzai to easiy select existing products within the site to use as Bundled products. Further to this, Bundles allows Banzai to set lower prices for a Bundled purchase. What benefits does this technology offer? The customer recieves greater discounts over and above purchasing each item seperatly. The site owners allow customers an increased user experience, with more options to purchase leading to a greater chance of conversion. The screen shot below shows bundled products. The customer is able to purchase this item as a complete Bundle OR they can purchase each item seperately outside of the bundle. The customer is denied Bundling discount's when they choose to purchase the items separately / outside of the Bundle.
INTELLIGENT MENU SYSTEMS With over 40,000 products on board it was imperative that the designa nd functionality catered for this. We achieved this by intelligently positioning Parent categories and sub categories into neat areas within the main screen resolution. This allows the customer to click on a PARENT CATEGORY in the head menu area, and only show the related sub categories in the top left hand pane. This reduced content bottlenecking and allowed us to neatly display 40,000 products without overwhelming the customer.
2 STEP CHECKOUT Banzai Hobby www.banzaihobby.com are a Japan Based Hobby Store supplying the World with the biggest Hobby brands available. With over 40,000 products, Banzai Hobby is one of the largest Hobby Retailers on the Internet today. The screen shot below shows the checkout page. Gift certificates are loaded using JQUERY. This allows instant notification of redeemed Gift certificates. A stock availability option block was included to help manage unavailable stock
EXCEL DATABASE MODULE With over 40,000 products you could imagine how difficult it would be to maintain the product catalogue through traditional editing "web based" methods. To make life easier for Banzai we installed a module that allows Banzai administrators to extract the database, and import it into Excel as a csv file. This allows Banzai to make multiple changes very quickly.
JQUERY SHOPPING CART SIDEBOX An advanced cart sidebox was installed to allow instant "on page" editing of a customers shopping contents. The customer is able to remove items simply by clicking on the rubbish bin icon. They're able to do this without leaving target conversion pages. Added items are updated seamlessly, again without leaving the target pages. The screen shot below shows the checkout page. Gift certificates are loaded using JQUERY. This allows instant notification of redeemed Gift certificates. A stock availability option block was included to help manage unavailable stock.
FLASH BANNERS +AJAX PRODUCT SPECIALS DISPLAY Banzai Hobby wanted more impact on the front page. To achieve this we designed Flash animated banners promoting some of the more popular brands stocked through Banzai Hobby. The following screen shot shows an interactive banner swicthing between images. Underneath it you will see 6 tabs in the HOBBIES ON SPECIAL COLUMN. These tabs dynamically load products that have been allocated specials / discounts.
A few words from the owners
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